Cinemagraphs For Mac

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What is a cinemagraph?

A cinemagraph is a combination of a still image and a video, where most of the scene is stationary, while a section moves on a continuous loop. With the rise of GIFs (looping image files), cinemagraphs have gained popularity online, especially on social media platforms and e-commerce websites. “Still images have impact and the content can be quickly consumed. When you watch a video, people take more time to understand that content,” artist and cinemagraph creator Lindsay Adler notes. Cinemagraphs are a cross between the two formats and can represent the best of both, with a smaller file size than a classic video.

Web audiences see thousands of images every day and are constantly bombarded with advertising. As an artist or brand, “you have to find new ways to grab people’s attention,” explains Adler. “With that little bit of motion, cinemagraphs catch your eye and hold your attention longer. You think, ‘Wait, is this a still image? Is this video?’” In an Instagram feed, anything that stops people from scrolling is something brands and advertisers are going to investigate — cinemagraphs are unexpected. For that reason, they’re becoming popular on Instagram, especially in the form of ads.

“You have to find new ways to grab people’s attention. With that little bit of motion, cinemagraphs catch your eye and hold your attention longer. You think, ‘Wait, is this a still image? Is this video?’”

Exploring the possibilities of cinemagraphs.

Cinemagraphs For Mac

There are two main forms of cinemagraphs, a bounce loop and a repeat loop. A bounce loop plays from the beginning of the clip to the end, and then plays in reverse from the end to the beginning. This ensures an endless, seamless loop. This style is more suited to subtle movements, like shifting fabric or hair blowing in the wind — bounce loops don’t work for everything. If you have a car driving through your scene, don’t use a bounce loop. The car will appear to drive by and then go back through your frame in reverse.

A repeat loop plays from beginning to end, and then starts at the beginning again. To make it seamless, the first and last frame of your video must be identical. If a car drives through the scene, make sure you start filming with it out of the frame, and don’t stop recording until it leaves the frame. “You just have to know what you’re planning so that you capture the right thing,” notes Adler.

Cinemagraphs can be illustrated and animated as well. These animated gifs from Rebecca Mock highlight what’s possible with simple animated loops. Whether the entire scene or just a subtle element is animated, a little motion can turn your illustration into something unexpected

Have you ever encountered photos where part of the image is animated while the rest stays perfectly still? This new type of media that toes the line between photo and video is called a cinemagraph. Cinemagraphs are increasingly popular in marketing campaigns and social media as they boost click-through rates and draw your audiences attention to your content.

Cinemagraphs For Mac

Want to make cinemagraphs on mobile devices? Check our other blog post that focusses on the best apps for making cinemagraphs on iOS and Android.

Cinemagraph for mac

Originally reserved for movie stills, cinemagraphs are making their way onto everyday people’s newsfeeds to stunning effect.

How it works

Many apps use the same technique to achieve this effect:

  1. Start with a video
  2. Trim and crop the part of the video you want to repeat
  3. Highlight the areas you wish to animate by painting over them
  4. Export the cinemagraph as a video or as a GIF to use anywhere

Apps to create cinemagraphs for Mac OSX & Windows PCs

Cinemagraphs For Mac Pro

Verdict: The best value for money on Mac and feature packed. Highly recommended for making cinemagraphs on Mac OS X

Cinemask Pro gives full control over cinemagraph creation, after importing your source video you trim to length, choose a freeze frame, and use the brush options to draw in the animated mask.

It has the most important features a cinemagraph app needs – seamless loop creation, ping-pong bouncing loops or cross-fade transitions (with the ability to fade duration), opacity settings for advanced blending, and export as GIF or Video files with different quality settings applied.

Cinemagraphs App For Mac

  • The best value for money on OSX
  • Packed with all the features you need for making cinemagraphs

Cinemagraphs For Macbook

2. Cinemagraph Pro by Flixel

Verdict: Expensive – but one of the most fully featured options available for Mac desktop editing of Cinemagraphs

Cinemagraph Pro allows you to draw and erase with multiple brush options, as well as control the looping (bouncing or repeating) with options for controlling the speed and more.

It also includes options to crop, change video levels, plus a bunch of video filter presets.

  • The most popular Cinemagraph creator for OSX
  • Free trial available, but requires signing up for an account and will put a watermark on your creation
  • Expensive ($200+ a year)

3. Graphitii

For

Verdict: One-time fee, nice interface. A great option for creating cinemagraphs (so long as you’re connected to the internet)

Graphitii is a relatively new kid on the block, but it brings a stylish interface and all the tools you need to create cinemagraphs on any device.

  • Cloud based, so you will require an active internet connection (this could be a plus or minus depending on how you see it!)
  • Works on any device
  • Relatively low price ($47 – $67) considering it’s a one-time fee
    • NOTE: This one-time fee appears to be a limited time launch deal, likely it will become monthly/annual cost after this

4. Gifzign

Verdict: Fully featured animated gif editor, decent cinemagraph editor

Gifzign appears to be an animated gif editor, letting you import videos and add text and edit to suit. Editing capabilities are somewhat limited, as you can only add text above/below an area, there is no drag and drop interface or complex editing capability here. The cinemagraph option seems to work well, though it is missing a few options (like brush hardness). Overall it does the trick for a reasonable price.

  • Free trial available (14 days, then $14.99 per month)
  • Available for both Mac & PC

Verdict: Cheap, not particularly pretty but mostly does the job.

Cinemagraphs For Mac Os

Clipgraph (previously Flickgraph) has been around for a while. The interface is a no-frills affair, but it has most of the options you would expect at this point. One major downside is it is really difficult to tell where you’ve drawn a mask making it difficult to use.

Tips for great cinemagraphs

  • When filming video for a cinemagraph, put your phone/camera on a stand or tripod rather than holding it. You need the camera to be perfectly still or you will ruin the illusion.
  • Don’t try and animate too much! If you animate everything in the scene, it’s just another boring video.
  • Try turning the hardness on the brush right down to fade between animated and non-animated sections. Without a fade, you might see some harsh edges between the animated and still sections of the image.

Cinemagraphs For Mac Download

Pro

Cinemagraph inspiration

The possibilities for creativity are endless:

  • Animate rainfall while the rest of the photo remains motionless
  • Crashing waves on a beach give life to an otherwise still image
  • Animate blinking eyes or hair blowing in the wind on a portrait
  • Move just the steam coming off a hot meal

Cinemagraphs.com has some great examples of cinemagraphs for your inspiration.

Happy cinemagraphing!

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